Social media listening: Sifting news from noise on networks like Twitter

From CJR: julyaugust_2015_cover_350

In the fast-paced news cycle of places like NowThis, an emerging generation of “social listening” tools like Dataminr looms large. These tools allow reporters to find a breaking story faster than news outlets have typically been able to, and they’ve proven so effective that even scoop-brokers like CNN, the Associated Press, and the New York Post employ them in their newsrooms. datminrTheir benefit comes from allowing editors to spot a story that might be lost in a cluster of their own feeds. “If I have one problem with Twitter it’s just that it’s so quick and so ephemeral. It’s so easy to miss things,” said Kurtzman. “If it’s a breaking story, nine times out of 10 we see it on Dataminr before we see it anywhere else.”


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