Lots happening this summer. Could social media save journalism? Keep up here.
First note: We are changing the way we write headlines –more words, information and a little tease.
Instead: Facebook changes will impact the future of journalism, and not necessarily in a bad way
Well, maybe not yet: Facebook users are rebelling against clickbait with one of the only tools they have
On Facebook: A few links and an excerpt from NPR
Ad Week: Apparently going on for a while.
Read on here from NPR media critic David Folkenflik. He notes that Facebook started as a way to connect with other college student, then moved into the mainstream. It became a way to keep up with family and friends.
Now, a lot of, you know, publishers, news organizations, media outlets have really come to rely on Facebook in a lot of way. And we should say NPR has a financial arrangement with Facebook. The Wall Street Journal has reported that it’s to the tune of $1.2 million a year to produce what are called Facebook Live, these live-stream videos. So there are ways in which there’s these entanglements, and people have come to rely on Facebook in the media world….
This will impact on stories that are posted in the official Facebook accounts and pages of the news organizations. So take NPR’s, we’ve got just shy of 5 million people who have liked the page. That means they receive notifications when we post things. And that’s going to be pushed down in the list of priorities.
His sources say: (O)ur stories are still going to be built to be as viral as ever. If your cousin Millie shares a story, that story is going to be very much in your feed. It’s that if NPR shares it, it will not be quite as prominently placed. They used to perhaps over-promote it. Now they’re going to reduce it back that.