As the post below suggest, lots of people still get their news from so-called “legacy” media, and not just from the paper versions. Here’s more proof, from Politico.
For the first time in many years, both The New York Times and The Washington Post have passed both Buzzfeed and the Huffington Post in Comscore’s count of monthly digital audience.
In July, both legacy news companies’ fast growth propelled them into new positions. The Times now moves into the No. 8 position in Comscore’s top 10, with the Post right behind it at No. 9….
What’s most important isn’t who wins what may be a seesaw battle over the next couple of years. What’s importance is the audience appetite both are satisfying.
Most interesting, though, is the fact that each legacy news organization has surpassed two of the hottest digital start-ups of the last decade.
While the Times and Post have greatly added audience – up 41 percent and 54 percent year over year, respectively – Buzzfeed and Huffington Post have lost overall audience. Both Buzzfeed and Huffington Post are down about 12 percent year over year.